The Bachelor of Business
Administration (BBA) Program is
a 3 year campus program offered
by the University with a view
to impart in-depth knowledge
and broad understanding of the
basics of Management. The BBA
Program focuses on various areas
of management and prepares
students for a professional career
in management and also equips
them to pursue MBA program in
Students who successfully complete the program will be awarded the "Bachelor of Business Administration" Degree by the University.
Pass in Class XII (any discipline) with minimum 40% aggregate marks. Final year students awaiting results may also apply.
The BBA Program is organized into
6 semesters in 3 years. There are
36 courses including soft skills.
Students are additionally required
to complete two summer projects
at the end of Year-I and Year-II
Introduction to Entrepreneurship, Small Business Marketing, Strategic Human Resource Management, Personal Financial Planning, Sales Management, Advertising and Sales Promotion, Working Capital Management, Life Insurance, Management Information System, Services Marketing, Consumer Behavior, Bank Management, General Insurance, Database Management Systems, Investment Management, Capital Markets, Retail Management, Customer Relationship Management. Humanities Electives: Dynamics of Social Change, Current Affairs - Indian, Heritage of India, Introductory Philosophy, Comparative Religion, Current Affairs - International.
The program structure is subject to change (if required).
|BBA Program Structure|
|Summer Project I|
|Summer Project II|